What’s the difference between a good idea and an award-winning idea? According to this year’s Package of the Year Winners, the answer is clear: execution. More>>
Package of the Year Awards recognize excellence in direct mail and email fundraising efforts. Check out the 2011 winners! More>>
Take advantage of DMFA’s valuable resources for direct marketing fundraisers. Become a member today! More>>

The only professional association catering exclusively to direct marketing fundraisers, Direct Marketing Fundraisers Association (DMFA) gives you the unique opportunity to connect with industry leaders and stay at the forefront of the current trends.

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DMFA Blog

An Outlook on 2012 and Beyond

Fundraising and Marketing expert, Larry May, gave a great presentation at this year's DMFA Year End Luncheon.  He predicted the future and offered it to us in a powerpoint slideshow!  Actually, he made a disclaimer that he can't predict the future. But, he did provide us with a something to think about as we plan for the upcoming new year and gave us some practical advice that everyone in the field should commit to memory.

Demystifying the Fundraising Website Redesign Process

The workshop focused on the entire process of building an effective website geared toward fundraising, branding and keeping the organization's mission front and center while offering specific tips from planning to evaluation.

2011 Awards Luncheon

When it comes to direct mail and email fundraising efforts, a good idea can be worth a lot. But what is the difference between a good idea and an award-winning idea? Listening to the winners at this year's DMFA Package of the Year luncheon, the answer is clear: execution.