DMFA Members attending the Fundraising Package of the Year Award

The prestigious DMFA Package of the Year award gives DMFA members the opportunity to show off their best direct mail and email fundraising efforts. Our current Package of the Year award winner is honored with a plaque and additional tribute on the DMFA website. Past winners are also listed and given a place of distinction on the DMFA website.

Read more about the award qualifications below and submit your work for Package of the Year.

Current Package of the Year Winners

Acquisition
Winner: Center for Urban Community Services
Agency: Tripi Consulting

Runner Up (Tie): PETA
Agency: Mal Warwick Associates/Donordigital

Runner Up: The Children's Hospital of Philadelphia
Agency: Schultz & Williams

Renewal
Winner: Fountain House – PACKAGE OF THE YEAR
Agency: Tripi Consulting

Runner Up: Texas Children's Hospital
Agency: Infogroup

Mid-Level Winner: International Rescue Committee
Agency: Eidolon Communications

Runner Up: ASPCA
No Agency

Email Winner: amfAR
Agency: SankyNet

Runner Up (Tie): Friends of the High Line
Agency: MKDM

Runner Up: Consumer Reports
Agency: Eidolon Communications

Past Package of the Year Winners

2010 Package of the Year

Acquisition
Winner: Fountain House
Tripi Consulting

Runner Up: Wounded Warrior Project
Creative Direct Response

Renewal
Winner: IRC – PACKAGE OF THE YEAR
Eidolon Communications

Runner Up: UNICEF
Target MarkeTeam

Mid-Level Winner: MDA
DaVinci Direct

Runner Up: St. Labre Indian School
LW Robbins

Email Winner: Consumer Reports
Eidolon Communications

Runner Up: Covenant House
SankyNet

2009 Package of the Year

Package of the Year:
Covenant House Mid-Level Package

First Place Acquisition
Helen Keller International
Amy Tripi Consulting

First Place Renewal
City Harvest
Craver, Mathews, Smith & Co.

First Place Mid-Level
Covenant House
No Agency

First Place Email
Petsmart Charities®
SankyNet

Runner-up Acquisition
ASPCA
Copland O'Neil

Runner-up Renewal
Friends of the High Line
MKDM

Runner-up Mid-Level
St. Vincent Meals on Wheels
Schultz & Williams

Runner-up Email
Covenant House
SankyNet

2008 Package of the Year

Package of the Year and First Place Acquisition
Friends of the High Line
The Stanford Group

First Place Renewal
Covenant House
Tom Pelletier

Runner-up Acquisition
Texas Children's Hospital
May Development

Runner-up Renewal
Drug Policy Alliance
AB Data Ltd

First Place Online:
HSUS
Donor Digital

Runner-up Online:
Covenant House
and SankyNet

2007 Package of the Year Awards

Package of the Year and First Place Acquisition
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Renewal
Philadelphia Zoo
IBS

First Place Online:
Amnesty International
DonorDigital

Runner-up Online:
Covenant House
SankyNet

2006 Package of the Year Awards

Package of the Year and First Place Renewal
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Acquisition
U.S. Holocaust Memorial Museum
Lautman & Company

Runner-up Acquisition
Hospital for Special Surgery
VK Direct

Runner-up Renewal
Friends of the Earth
Friends of the Earth

2005 Package of the Year Awards

Package of the Year and First Place Acquisition
Defenders of Wildlife
SQN Communications Design

First Place Renewal
National Museum of the American Indian
Lautman & Company

Runner-up Acquisition
Police Athletic League
Bette Craig

Runner-up Renewal
St. Vincent Meals on Wheels
Schultz & Williams, Inc.

2004 Package of the Year Awards

Package of the Year and First Place Renewal
ASPCA
Betsy Fortlouis, Copland O'Neil

First Place Acquisition
Mothers Against Drunk Driving
Andrea Apshago and Norita Parker, Creative Direct Response

Runner-up Acquisition
Lincoln Center for the Performing Arts
Judith Maneval and Barbara Eckstadt, Sanky Communications

Runner-up Renewal
God's Love We Deliver
Thomas Daubert, Barbara Love, Ong-Shen

2003 Package of the Year Awards

Package of the Year and First Place Acquisition
Memorial Sloan-Kettering Cancer Center
Steve Maggio, Creative Director/Copy, Jim Flynn, Design

First Place Renewal
Washington National Cathedral
M. Szendey, A. Riordan, R. Cargill, D. Verna, C. Howard, P. Farley

Runner-up Acquisition
Defenders of Wildlife
Adams, Hussey & Associates

Runner-up Renewal
God's Love We Deliver
Pix Design, Melanie Fallon, Thomas Daubert

2002 Package of the Year Awards

Package of the Year and First Place Acquisition
American Heart Association
Lauri Palladino, May Development Services

First Place Renewal
Leucan
Pinnacle Direct

Runner-up Acquisition
National Constitution Center
Lautman & Company / SQN Communications Design

Runner-up Renewal
Children's National Medical Center
Diana Estremera, May Development Services

2001 Package of the Year Awards

Package of the Year and First Place Acquisition
Covenant House
Copland O’Neil

First Place Renewal
Guiding Eyes for the Blind
VK Direct / KPM Graphics

Runner-up Acquisition
Ontario Science Center
Pinnacle Direct

Runner-up Renewal
Smithsonian National Museum of the American Indian
Kay Lautman, Fran Jacobowitz,
Stephanie Prete, B&G, Inc.

2000 Package of the Year Awards

Package of the Year and First Place Acquisition
Wildlife Conservation Society
Mailworks

First Place Renewal
City Harvest
Amy Leveen Associates

Runner-up Acquisition
The Boys' Club of New York
VK Direct, Inc.

Runner-up Renewal
Covenant House
Epsilon

Rules

One member from each organization may submit one direct mail entry that exemplifies your best work in either an acquisition, renewal, or mid-level renewal. In addition to your one package entry, you may also submit an email solicitation. The deadline for 2012 is Friday May 18, 2012. 

Package of the Year entries are limited to DMFA Members only. If you would like to join the DMFA in order to submit an entry, you must pay a membership fee for the balance of this year and all of next year. Click here to join today!

This year there will be an entry fee of $60 per entry which must accompany your entry form. Please make checks payable to the DMFA.

If you have any questions, please email John Briley, Package of the Year Committee Chair, at john.briley@infogroup.com, or call him at (402) 836-5692.

Voting Procedures

One member from each member organization will vote for an outstanding package in four categories: Direct Mail Acquisition, Renewal, Mid-Level Renewal and Email solicitation. Mid-Level Renewal is for appeals specifically targeted to donors at the $100+ giving level. Entries in the mid-level renewal group are limited to renewal mailings that are only sent to this targeted dollar group. To help you judge the entries, you will be given a workbook listing all package entries and their performance statistics along with your ballot.

The ballots will be tabulated by DMFA board members the day of the event. A First Place and Runner Up winner will be announced for each of the four categories. The entry that receives the most votes will also be named Package of the Year.

Runners up will receive a cash award of $50 for the charity of their choice. First place winners will receive a cash award of $100 for their charity and will be invited to present their packages and or email at the DMFA luncheon in September. All winners will receive a plaque commemorating their achievement.

Package of the Year Nomination Form

Please click here to download and print the 2012 nomination form. Then send it by May 18, 2012 to:

InfoGroup
200 Pemberwick Road
Greenwich, CT 06830
Attn: John Briley

Note: The DMFA Package Of the Year Committee reserves the right to review category designations and package entries. The DMFA also reserves the right to use package submissions for future educational purposes.

If you have any questions, please feel free to contact us.