2003-2004 Marketer of the Year

Judith A. Maneval

President, Sanky Perlowin Associates/SankyNet

Excerpts from nomination submitted by Kay Lautman:

Judy and I began our direct mail fundraising careers at approximately the same time and place. I won’t say how long ago, but I do know that she was ahead of me in going out on her own when she became co-founder of Sanky Perlowin Associates after Sanky’s untimely death in 1977. She is now a partner in that firm with Harry Lynch.

She is active in many other organizations as well, including being founding President of the Association of Direct Response Fundraising Counsel (ADRFCO). She has also been on the board of the Greater New York Chapter of the Association of Fundraising Professionals (AFP) and was President in 1994 and 1995. In addition, she teaches the Fundamentals in Fundraising track at the New School for Social Research and has done so for the past 10 years. She speaks and volunteers regularly.

Her association with the DMFA goes way back to the beginning, and in 1984 and 1985 she was President of the organization.

Judy has served many extraordinary clients in her years in fundraising, but when I asked her associate, Bonnie Catena, which areas really captivate Judy’s heart, she cited animal welfare and women’s rights. She is also very involved in her husband’s church (the Rev. William Shillady at the Park Avenue Methodist).

Judy is fair, honest, dedicated, kind, talented, and absolutely delightful. Ask anyone who knows her. She’s a winner!