Hear from a panel of non-profit experts about how their organizations are harnessing the full potential and synergy of their in-house fundraising and marketing resources.

Now, more channels are available than ever before, including direct mail, email, Facebook, Twitter, paid advertising (TV, billboard, taxi, newspaper and magazine), change.org petitions, and other media. The challenge is to create cohesive campaigns that use each available channel to its fullest potential.

During the luncheon we will discuss:

• Creative and strategic ideas for using multiple in-house departments to wage a multi-channel campaign,
• Case studies,
• How to conduct a successful campaign on a limited budget,
• How to bring separate teams together under one umbrella.