CLICK HERE TO DOWNLOAD THE ENTRY FORM

RULES

One member from each organization may submit one direct mail entry that exemplifies your best work in either an acquisition, renewal, or mid-level renewal. In addition to your one package entry, you may also submit an email solicitation. The deadline for entries is Friday, May 21st.

Package of the Year entries are limited to DMFA Members only. If you would like to join the DMFA in order to submit an entry, you must pay a membership fee of $130 for the balance of this year and all of next year through 2011.

This year there will be an entry fee of $60 per entry which must accompany your entry form. Please make checks payable to the DMFA.

CLICK HERE TO DOWNLOAD THE ENTRY FORM

If you have any questions, please email Peg O'Keefe, Package of the Year Committee Chair at peggy.okeefe@dmminfo.com or call her at (203) 532-3760.

Voting Procedures

One member from each member organization will vote for an outstanding package in four categories: Direct Mail Acquisition, Renewal, Mid-Level Renewal and Email solicitation. Mid-Level Renewal is for appeals specifically targeted to donors at the $100+ giving level. Entries in the mid-level renewal group are limited to renewal mailings that are only sent to this targeted dollar group. To help you judge the entries, you will be given a workbook listing all package entries and their performance statistics along with your ballot.

The ballots will be tabulated by DMFA board members the day of the event. A First Place and Runner Up winner will be announced for each of the four categories. The entry that receives the most votes will also be named Package of the Year.

Runners up will receive a cash award of $50 for the charity of their choice. First place winners will receive a cash award of $100 for their charity and will be invited to present their packages and or email at the DMFA luncheon in September. All winners will receive a plaque commemorating their achievement.