Moderator
Elena Megaro
Elena Megaro is the Deputy Director, Direct Response for the International Rescue Committee where she is responsible for management of a $13 million fundraising program including direct mail, telephone (in-bound and out-bound), sustainers and e-mail fundraising. She came to IRC in 2007 following five years at the U.S. Fund for UNICEF, where as Deputy Director, Direct Marketing, she managed a $40 million direct mail program and grew the Trick Or Treat for UNICEF program. Elena is the outgoing President of the Direct Marketing Fundraising Association (DMFA) in New York where she still serves as a current board member.
Kim Walker
As Director of Direct Mail for Memorial Sloan Kettering Cancer Center, Kim Walker is responsible for the planning, creation, implementation and analysis of the comprehensive direct mail campaign. With over 25 years experience in the direct mail industry, Kim has worked in the for-profit as well as the not-for-profit arenas. Kim started in the catalog business with Philips-Van Heusen, producing a catalog devoted to men’s shirts. Prior to joining MSKCC she was with the nonprofit organization Lighthouse International, first as Director of Marketing and Merchandising for their catalog devoted to low vision products for Lighthouse International, then as Director of Direct Mail for fundraising. Kim was President of the Direct Mail Fundraiser’s Association (DMFA) in FY 2007-2008. Currently she is on the advisory council of the Direct Marketing Association Non-profit Federation.
Robin R. Riggs
Robin Riggs is Chief Creative Officer for LW Robbins in Holliston, Ma. Robin has over 25 years of experience as a writer, brand and response strategist, and creative director in the direct marketing industry. Starting at Epsilon, and then leading direct marketing divisions at Cabot and Arnold Advertising, her client and media experiences are deep and varied. Her passion for the business is contagious. She speaks regularly at national and regional conferences for the DMA, DMFA and AFRP. In addition, she is a trustee of Thompson Island Outward Bound in Boston.
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