Tip
of the Month
Select Nth Names for Prospect Creative Tests
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September, 2000 |
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When setting up prospect creative tests, always use an Nth selected cell when segmenting names. An Nth selection pulls every Nth name of each list, proportionate to the total quantity of all lists and the final cell quantity desired. Using the Nth approach will ensure that creative test results are truly representative of how your entire mail universe will perform to a new package. |
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Past Tips
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May, 2006 |
Data Management and Hygiene Tips |
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November, 2005 |
Top 10 Common Mistakes in Acquisition |
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July, 2003 |
Summer tests |
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June, 2003 |
Take advantage of those slow summer months! |
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May, 2003 |
Are You Violating Your Online Privacy Policy? |
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April, 2003 |
The Little Message: penny-wise and pound-foolish |
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March, 2003 |
Newsletter as Fundraising Tool |
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February, 2003 |
Member vs. Donor |
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January, 2003 |
Live stamps vs. indicia |
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May, 2002 |
Ask for Free Lists |
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April, 2002 |
Should You Suppress Deceased Donors From Your Database? |
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March, 2002 |
Three Proven Strategies to Reach Lapsed Donors |
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February, 2002 |
Postal Sorting Tip |
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January, 2002 |
Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out |
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November, 2001 |
Identify yourself on the outer envelope |
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November, 2001 |
Add a lift note to your year-end appeal |
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May, 2001 |
Promote Planned Giving at Tax Time |
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April, 2001 |
Convert your annual report into a brochure |
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March, 2001 |
Welcome Package |
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February, 2001 |
Tips for Reinstating Lapsed Donors |
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January, 2001 |
Look at your package with fresh eyes |
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December, 2000 |
Successful Online Holiday Appeal |
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November, 2000 |
Undeliverable? NOT! |
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October, 2000 |
Learn Before You Leap |
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September, 2000 |
Select Nth Names for Prospect Creative Tests |
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August, 2000 |
Use a Double Control Periodically When Testing |
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Utilize those summer months! |
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Meet the Winners of the 2010 Package of the Year Awards!