Tip
of the Month
Undeliverable? NOT!
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November, 2000 |
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Don't believe the Post Office when they tell you that your donor's address is undeliverable and that no forwarding information is available. Make sure they confirm the information before you give up on mailing that valuable donor record. To do this, put a "1" in your undeliverable field in your donor database when you get notice from the P.O. If you get another notice, the data entry operator will change the "1" to a "2". Only bypass the "2"s. After all if you spend $5, $10, $20 to acquire a new donor, isn't it worth another mailing or two to be sure the P.O. is telling you the truth? You'll be amazed to see how much money comes in from "undeliverable" addresses! |
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Past Tips
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May, 2006 |
Data Management and Hygiene Tips |
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November, 2005 |
Top 10 Common Mistakes in Acquisition |
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July, 2003 |
Summer tests |
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June, 2003 |
Take advantage of those slow summer months! |
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May, 2003 |
Are You Violating Your Online Privacy Policy? |
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April, 2003 |
The Little Message: penny-wise and pound-foolish |
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March, 2003 |
Newsletter as Fundraising Tool |
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February, 2003 |
Member vs. Donor |
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January, 2003 |
Live stamps vs. indicia |
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May, 2002 |
Ask for Free Lists |
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April, 2002 |
Should You Suppress Deceased Donors From Your Database? |
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March, 2002 |
Three Proven Strategies to Reach Lapsed Donors |
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February, 2002 |
Postal Sorting Tip |
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January, 2002 |
Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out |
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November, 2001 |
Identify yourself on the outer envelope |
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November, 2001 |
Add a lift note to your year-end appeal |
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May, 2001 |
Promote Planned Giving at Tax Time |
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April, 2001 |
Convert your annual report into a brochure |
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March, 2001 |
Welcome Package |
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February, 2001 |
Tips for Reinstating Lapsed Donors |
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January, 2001 |
Look at your package with fresh eyes |
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December, 2000 |
Successful Online Holiday Appeal |
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November, 2000 |
Undeliverable? NOT! |
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October, 2000 |
Learn Before You Leap |
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September, 2000 |
Select Nth Names for Prospect Creative Tests |
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August, 2000 |
Use a Double Control Periodically When Testing |
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Utilize those summer months! |
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Meet the Winners of the 2010 Package of the Year Awards!