Tip
of the Month
Postal Sorting Tip
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February, 2002 |
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With rapidly rising postage costs, try using "Add-A-Name" in flats to increase the volume of mail that qualifies for a carrier-route rate. When you have a flat with nine pieces - add a name to have all pieces in the flat qualify for carrier routing - a six cent savings per piece.
How do you add a name? You can add a name by looking to your own organization for expires, prospect or other in-house files, or you can ask your merge purge house to supply these "added" names from one of their sources. Merkle Direct (a computer service bureau) utilizes their "Donor Source List" which is derived from a multi-sourced aggregated file of 200 million names. The names are derived from credit card and other compiled sources then overlaid with information to create a file of individuals who are likely to donate.
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Linda Ferruzzi
Senior Account Executive
May Development Services
phone (203)-532-3709
fax (203)-532-1654
lferru@ix.directmedi |
Past Tips
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May, 2006 |
Data Management and Hygiene Tips |
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November, 2005 |
Top 10 Common Mistakes in Acquisition |
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July, 2003 |
Summer tests |
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June, 2003 |
Take advantage of those slow summer months! |
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May, 2003 |
Are You Violating Your Online Privacy Policy? |
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April, 2003 |
The Little Message: penny-wise and pound-foolish |
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March, 2003 |
Newsletter as Fundraising Tool |
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February, 2003 |
Member vs. Donor |
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January, 2003 |
Live stamps vs. indicia |
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May, 2002 |
Ask for Free Lists |
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April, 2002 |
Should You Suppress Deceased Donors From Your Database? |
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March, 2002 |
Three Proven Strategies to Reach Lapsed Donors |
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February, 2002 |
Postal Sorting Tip |
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January, 2002 |
Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out |
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November, 2001 |
Identify yourself on the outer envelope |
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November, 2001 |
Add a lift note to your year-end appeal |
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May, 2001 |
Promote Planned Giving at Tax Time |
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April, 2001 |
Convert your annual report into a brochure |
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March, 2001 |
Welcome Package |
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February, 2001 |
Tips for Reinstating Lapsed Donors |
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January, 2001 |
Look at your package with fresh eyes |
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December, 2000 |
Successful Online Holiday Appeal |
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November, 2000 |
Undeliverable? NOT! |
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October, 2000 |
Learn Before You Leap |
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September, 2000 |
Select Nth Names for Prospect Creative Tests |
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August, 2000 |
Use a Double Control Periodically When Testing |
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Utilize those summer months! |
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Meet the Winners of the 2010 Package of the Year Awards!