Tips | Tip of the Month Contest

Tip of the Month

Should You Suppress Deceased Donors From Your Database?

April, 2002

Your service bureau can run your housefile and rented names against the Social Security Administration\'s file of deceased names. But don\'t just go ahead and suppress the hits. For at least one or two drops, code them separately and mail them. When Covenant House did this we got a higher-than-average response rate from the names because widows and widowers were willing to respond to mail in their loved one\'s name! The rate of response may vary from one non-profit to another and by coding the names, you\'ll know what makes the most sense for your organization.

Joan H. Smyth
Vice President, Direct Marketing
Covenant House
346 West 17th Street
New York, NY 10011
www.covenanthouse.org

Past Tips
May, 2006 Data Management and Hygiene Tips
November, 2005 Top 10 Common Mistakes in Acquisition
July, 2003 Summer tests
June, 2003 Take advantage of those slow summer months!
May, 2003 Are You Violating Your Online Privacy Policy?
April, 2003 The Little Message: penny-wise and pound-foolish
March, 2003 Newsletter as Fundraising Tool
February, 2003 Member vs. Donor
January, 2003 Live stamps vs. indicia
May, 2002 Ask for Free Lists
April, 2002 Should You Suppress Deceased Donors From Your Database?
March, 2002 Three Proven Strategies to Reach Lapsed Donors
February, 2002 Postal Sorting Tip
January, 2002 Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out
November, 2001 Identify yourself on the outer envelope
November, 2001 Add a lift note to your year-end appeal
May, 2001 Promote Planned Giving at Tax Time
April, 2001 Convert your annual report into a brochure
March, 2001 Welcome Package
February, 2001 Tips for Reinstating Lapsed Donors
January, 2001 Look at your package with fresh eyes
December, 2000 Successful Online Holiday Appeal
November, 2000 Undeliverable? NOT!
October, 2000 Learn Before You Leap
September, 2000 Select Nth Names for Prospect Creative Tests
August, 2000 Use a Double Control Periodically When Testing
Utilize those summer months!

Upcoming Events
September 29, 2010
Meet the Winners of the 2010 Package of the Year Awards!

More info...