Tip
of the Month
Live stamps vs. indicia
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January, 2003 |
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Wherever possible, have your mail house use "real" postage stamps
instead of printed indicia, even on non-profit postage groups. The
postage is the same; the affixing charge is small; and the response,
tested against segments with printed indicia, is almost always
significantly better.
|
Jan Geddes
Direct Mail Manager/Asst. Annual Giving Director
University of Michigan |
Past Tips
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May, 2006 |
Data Management and Hygiene Tips |
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November, 2005 |
Top 10 Common Mistakes in Acquisition |
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July, 2003 |
Summer tests |
|
June, 2003 |
Take advantage of those slow summer months! |
|
May, 2003 |
Are You Violating Your Online Privacy Policy? |
|
April, 2003 |
The Little Message: penny-wise and pound-foolish |
|
March, 2003 |
Newsletter as Fundraising Tool |
|
February, 2003 |
Member vs. Donor |
|
January, 2003 |
Live stamps vs. indicia |
|
May, 2002 |
Ask for Free Lists |
|
April, 2002 |
Should You Suppress Deceased Donors From Your Database? |
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March, 2002 |
Three Proven Strategies to Reach Lapsed Donors |
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February, 2002 |
Postal Sorting Tip |
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January, 2002 |
Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out |
|
November, 2001 |
Identify yourself on the outer envelope |
|
November, 2001 |
Add a lift note to your year-end appeal |
|
May, 2001 |
Promote Planned Giving at Tax Time |
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April, 2001 |
Convert your annual report into a brochure |
|
March, 2001 |
Welcome Package |
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February, 2001 |
Tips for Reinstating Lapsed Donors |
|
January, 2001 |
Look at your package with fresh eyes |
|
December, 2000 |
Successful Online Holiday Appeal |
|
November, 2000 |
Undeliverable? NOT! |
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October, 2000 |
Learn Before You Leap |
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September, 2000 |
Select Nth Names for Prospect Creative Tests |
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August, 2000 |
Use a Double Control Periodically When Testing |
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Utilize those summer months! |
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Meet the Winners of the 2010 Package of the Year Awards!