Tip
of the Month
Welcome Package
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March, 2001 |
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Consider this—the most difficult gift to get from your donor is the second, and the hottest prospect is the one who just gave. With that said, are you welcoming your donors as effectively as you should be?
A "welcome package" is arguably one of the most important packages you will ever send a donor. For a new donor, the welcome package should do the following:
- Welcome the donor to your family of supporters
- Thank the donor, more than once
- Introduce the donor to your good work
- Ask for an additional gift (the package may pay for itself)
- Gather data (name corrections, exchange opt-out)
- Cross-sell (planned giving, sustaining member program)
And don’t forget—thank the donor as soon as possible. Twenty-four hours is ideal, and anything more than two weeks is too long. |
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Past Tips
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May, 2006 |
Data Management and Hygiene Tips |
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November, 2005 |
Top 10 Common Mistakes in Acquisition |
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July, 2003 |
Summer tests |
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June, 2003 |
Take advantage of those slow summer months! |
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May, 2003 |
Are You Violating Your Online Privacy Policy? |
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April, 2003 |
The Little Message: penny-wise and pound-foolish |
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March, 2003 |
Newsletter as Fundraising Tool |
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February, 2003 |
Member vs. Donor |
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January, 2003 |
Live stamps vs. indicia |
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May, 2002 |
Ask for Free Lists |
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April, 2002 |
Should You Suppress Deceased Donors From Your Database? |
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March, 2002 |
Three Proven Strategies to Reach Lapsed Donors |
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February, 2002 |
Postal Sorting Tip |
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January, 2002 |
Piggyback Your Test Package Onto A Larger Run of Someone Else's Roll Out |
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November, 2001 |
Identify yourself on the outer envelope |
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November, 2001 |
Add a lift note to your year-end appeal |
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May, 2001 |
Promote Planned Giving at Tax Time |
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April, 2001 |
Convert your annual report into a brochure |
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March, 2001 |
Welcome Package |
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February, 2001 |
Tips for Reinstating Lapsed Donors |
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January, 2001 |
Look at your package with fresh eyes |
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December, 2000 |
Successful Online Holiday Appeal |
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November, 2000 |
Undeliverable? NOT! |
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October, 2000 |
Learn Before You Leap |
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September, 2000 |
Select Nth Names for Prospect Creative Tests |
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August, 2000 |
Use a Double Control Periodically When Testing |
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Utilize those summer months! |
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Meet the Winners of the 2010 Package of the Year Awards!