The only professional association catering exclusively to direct marketing fundraisers, Direct Marketing Fundraisers Association (DMFA) gives you the unique opportunity to connect with industry leaders and stay at the forefront of the current trends.
by Ashlee Sang – Habitat for Humanity of McLean County ReStore
In attending sessions from all three days of this year’s DMA Non-Profit Conference 2017, I was able to get an intensive look at all it takes to have a cohesive and coordinated marketing strategy, as well as all the moving parts it requires to have a growing, effective organization. I have been fortunate in my limited career to step into established systems (that were functional to various degrees) without having to evaluate each component of a campaign, mailing, website, etc. too deliberately.
My name is Nicole Shaia and I am the Donor Engagement Manager with Action Against Hunger. In my role, I focus on the stewardship and engagement of our Mid-Level donors, Monthly Giving Program, and Peer to Peer Fundraisers. As a first time Bridge Conference attendee, I was amazed by the magnitude of knowledge and expertise at this year’s conference. Upon entering the conference center for my first session, I was excited and inspired to be in the presence of so many passionate, driven, and accomplished individuals in the field.