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To enhance the professionalism of all those engaged in the business of direct marketing fundraising, and to promote good fellowship, cooperation, and mutual interest among its members.
Also, to help improve the direct marketing knowledge and skills of its members; to aid one another and the industry as a whole; to encourage the exchange of ideas among its members for their common good and welfare, and that of the organizations and companies they represent; to promote harmony and ethical conduct; and to do any and all things necessary and lawful for the accomplishment of these purposes.