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Package of the Year Winners

The prestigious DMFA Package of the Year award gives DMFA members the opportunity to show off their best direct mail and email fundraising efforts. Our current Package of the Year award winner is honored with a plaque and additional tribute on the DMFA website. Past winners are also listed and given a place of distinction on the DMFA website.

Read more about the award qualifications and submit your work for Package of the Year.

Current Package of the Year Winners

OVERALL WINNER

RENEWAL APPEAL CATEGORY

Winner: ASPCA

PACKAGE CREATOR(S): ASPCA

PACKAGE NAME: Appeal 4 Urgent Gram Donors

DESCRIPTION:   This house mailing was sent to donors who donated to a February urgent Gram with the theory that they would want to know where their dollars had gone. They did!

RUNNER UP: Vietnam Veterans Memorial Fund

PACKAGE CREATOR(S):  RobbinsKersten Direct                             

PACKAGE NAME: Wall Name Robbing Campaign          

DESCRIPTION:  Results!  29% lift in response (increase donor retention). 43%, 10% lift in average gift, 184% lift in revenue.

RENEWAL MIDLEVEL 

Winner: The Actors Fund 

PACKAGE CREATOR(S):  Lautman Maska Neill & Company

PACKAGE NAME: In the Spotlight Invite

DESCRIPTION:  This emotional invitation from Annette Benning not only tripled gross revenue goals, but had a record average gift of $2753 and added 26 major donors!

Runner Up: Human RIghts Watch

PACKAGE CREATOR(S): The Harrington Agency

PACKAGE NAME:  Partners for Justice - November Appeal

DESCRIPTION: Exceeded revenue projections by 108%! This package addressed the urgency to fight for human rights & was tailored to mid-level donors, with 4-page letter and unique reply.

ACQUISITION 

Winner: The Statue of Liberty - Ellis Island Foundation, inc.

PACKAGE CREATOR(S): MKDM

PACKAGE NAME: Statue of Liberty Museum Founders Invitation 

DESCRIPTION: Announcing the Statue of Liberty Museum, this first time DM acquisition test, achieved jaw-dropping results: 1.89% response, $9 NET per donor, and overall net of $60,000.

Runner Up:  International Planned Parenthood Federation/WHR

PACKAGE CREATOR(S): Faircom New York

PACKAGE NAME:   Global Gag Rule Actiongram

DESCRIPTION: After the Trump organization blocked funds for global health, Faircomm NY created an urgent Actiongram mailed to specific rental lists. It has raised $23,827 from new donors.

EMAIL

Winner: amfAR, The Foundation for Aids Research

PACKAGE CREATOR(S): amfAR/Eidolon Communications

PACKAGE NAME: amfAR's 2016 "giving Tuesday" email series 

PACKAGE DESCRIPTION: In a bold graphic departure, amfAR's giving Tuesday email helped raise newarly twice the pervious year's effort.

RUNNER UP: KCET 

PACKAGE CREATOR(S):  Carl Bloom Associates 

PACKAGE NAME:  KCET Holiday 2017 Email Series 

PACKAGE DESCRIPTION: In 2017, KCET raised $81,473 in net revenue and had a $122 average gift with CBA's seven-part holiday email series, for an ROI of 11:1.

MULTICHANNEL

Winner: AJWS (American Jewish World Service)

PACKAGE CREATOR(S): Tripi Consulting

PACKAGE DESCRIPTION: Raising $421,000 this 7-email/2 lightbox/1 mailing High Holidays match campaign yeilded average gifts of 4141 (mail) and $234 (online)

RUNNER UP: Human Rights Campaign

PACKAGE CREATOR(S):  Lautman Maska Neill & Company

PACKAGE NAME:  Member Card Renewal

PACKAGE DESCRIPTION: The bold step to mail pre-election paid off. Not only setting an all time revenue record and beating goal by $100,000 but converting 362 monthly donors with annualized income of $225,000

Past Package of the Year Winners

2016 Winners

OVERALL WINNER AND RENEWAL APPEAL CATEGORY:  University of British Columbia

RENEWAL MIDLEVEL: International Rescue Committee

ACQUISITION: Save the Chimps

EMAIL: Food Bank for NYC and Connecticut Food Bank

TIE: International Rescue Committee

2014 Winners

RENEWAL APPEAL 

Winner: American Farmland Trust

Agency: Eidolon Communications

Runner Up: Holy Apostles Soup Kitchen

Agency: John Mini Consulting                             

RENEWAL MIDLEVEL 

Winner: Texas Children's Hospital

Agency:  Infogroup

Runner Up:  Smile Train

Agency: Target MarkeTeam

ACQUISITION 

Winner: Foundation For Fighting Blindness (TIE)

Agency: Impact Communications

Winner:  National Museum of the American Indian (TIE)

Agency: Avalon Consulting

Runner Up: The University of Texas MD Anderson Cancer Center

Agency: Epsilon

EMAIL 

Winner: American Jewish World Service (TIE)

Agency: Tripi Consulting

Winner:  Friends of the High Line

Agency: MKDM

2013 Winners

PACKAGE OF THE YEAR IS A TIE 

RENEWAL

Winner: Food Bank for NYC (Tie)
Agency: LW Robbins   

Winner: Proejct Renewal (TIE)
Agency: Tripi Consulting

Runner Up: Texas Children's Foundation
Agency: Infogroup

RENEWAL MIDLEVEL 

Winner: International Rescue Committee
Agency: Eidolon Communications

Runner Up: Friends of the Highlinee
Agency: MKDM

ACQUISITIONS

Winner: Covenant House
Agency: Tom Gaffny Consulting/WIlson & Associates

Runner Up:  Salvation Army
Agency: Grizzard Communications Group

EMAIL

Winner: Covenant House
Agency: SankyNet

Runner Up:  African Wildlife Foundation
Agency: SankyNet

2012 Winners

ACQUISITIONS

Winner: Covenant House - PACKAGE OF THE YEAR

Runner Up: Wounded Warrior Project

RENEWAL

Winner: Helen Keller (Tie)
Agency: Amy Tripi/Tripi   

Winner: amfAR (TIE)
Agency: John Mini 

Runner Up: Friends of the High Line
Agency: MKDM

RENEWAL MIDLEVEL 

Winner: ASPCA

Runner Up: International Rescue Committee
Agency: Dennis Lonergan/Eidolon Communications

EMAIL

Winner: US Fund for UNICEF
Agency: M+R StrategicServices

Runner Up:  Friends of the High Line
Agency: MKDM

2011 Winners

Acquisition
Winner: Center for Urban Community Services
Agency: Tripi Consulting

Runner Up (Tie): PETA
Agency: Mal Warwick Associates/Donordigital

Runner Up: The Children's Hospital of Philadelphia
Agency: Schultz & Williams

Renewal
Winner: Fountain House – PACKAGE OF THE YEAR
Agency: Tripi Consulting

Runner Up: Texas Children's Hospital
Agency: Infogroup

Mid-Level Winner: International Rescue Committee
Agency: Eidolon Communications

Runner Up: ASPCA
No Agency

Email Winner: amfAR
Agency: SankyNet

Runner Up (Tie): Friends of the High Line
Agency: MKDM

Runner Up: Consumer Reports
Agency: Eidolon Communications

 

2010 Package of the Year

Acquisition
Winner: Fountain House
Tripi Consulting

Runner Up: Wounded Warrior Project
Creative Direct Response

Renewal
Winner: IRC – PACKAGE OF THE YEAR
Eidolon Communications

Runner Up: UNICEF
Target MarkeTeam

Mid-Level Winner: MDA
DaVinci Direct

Runner Up: St. Labre Indian School
LW Robbins

Email Winner: Consumer Reports
Eidolon Communications

Runner Up: Covenant House
SankyNet

2009 Package of the Year

Package of the Year:
Covenant House Mid-Level Package

First Place Acquisition
Helen Keller International
Amy Tripi Consulting

First Place Renewal
City Harvest
Craver, Mathews, Smith & Co.

First Place Mid-Level
Covenant House
No Agency

First Place Email
Petsmart Charities®
SankyNet

Runner-up Acquisition
ASPCA
Copland O'Neil

Runner-up Renewal
Friends of the High Line
MKDM

Runner-up Mid-Level
St. Vincent Meals on Wheels
Schultz & Williams

Runner-up Email
Covenant House
SankyNet

2008 Package of the Year

Package of the Year and First Place Acquisition
Friends of the High Line
The Stanford Group

First Place Renewal
Covenant House
Tom Pelletier

Runner-up Acquisition
Texas Children's Hospital
May Development

Runner-up Renewal
Drug Policy Alliance
AB Data Ltd

First Place Online:
HSUS
Donor Digital

Runner-up Online:
Covenant House
and SankyNet

2007 Package of the Year Awards

Package of the Year and First Place Acquisition
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Renewal
Philadelphia Zoo
IBS

First Place Online:
Amnesty International
DonorDigital

Runner-up Online:
Covenant House
SankyNet

2006 Package of the Year Awards

Package of the Year and First Place Renewal
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Acquisition
U.S. Holocaust Memorial Museum
Lautman & Company

Runner-up Acquisition
Hospital for Special Surgery
VK Direct

Runner-up Renewal
Friends of the Earth
Friends of the Earth

2005 Package of the Year Awards

Package of the Year and First Place Acquisition
Defenders of Wildlife
SQN Communications Design

First Place Renewal
National Museum of the American Indian
Lautman & Company

Runner-up Acquisition
Police Athletic League
Bette Craig

Runner-up Renewal
St. Vincent Meals on Wheels
Schultz & Williams, Inc.

2004 Package of the Year Awards

Package of the Year and First Place Renewal
ASPCA
Betsy Fortlouis, Copland O'Neil

First Place Acquisition
Mothers Against Drunk Driving
Andrea Apshago and Norita Parker, Creative Direct Response

Runner-up Acquisition
Lincoln Center for the Performing Arts
Judith Maneval and Barbara Eckstadt, Sanky Communications

Runner-up Renewal
God's Love We Deliver
Thomas Daubert, Barbara Love, Ong-Shen

2003 Package of the Year Awards

Package of the Year and First Place Acquisition
Memorial Sloan-Kettering Cancer Center
Steve Maggio, Creative Director/Copy, Jim Flynn, Design

First Place Renewal
Washington National Cathedral
M. Szendey, A. Riordan, R. Cargill, D. Verna, C. Howard, P. Farley

Runner-up Acquisition
Defenders of Wildlife
Adams, Hussey & Associates

Runner-up Renewal
God's Love We Deliver
Pix Design, Melanie Fallon, Thomas Daubert

2002 Package of the Year Awards

Package of the Year and First Place Acquisition
American Heart Association
Lauri Palladino, May Development Services

First Place Renewal
Leucan
Pinnacle Direct

Runner-up Acquisition
National Constitution Center
Lautman & Company / SQN Communications Design

Runner-up Renewal
Children's National Medical Center
Diana Estremera, May Development Services

2001 Package of the Year Awards

Package of the Year and First Place Acquisition
Covenant House
Copland O’Neil

First Place Renewal
Guiding Eyes for the Blind
VK Direct / KPM Graphics

Runner-up Acquisition
Ontario Science Center
Pinnacle Direct

Runner-up Renewal
Smithsonian National Museum of the American Indian
Kay Lautman, Fran Jacobowitz,
Stephanie Prete, B&G, Inc.

2000 Package of the Year Awards

Package of the Year and First Place Acquisition
Wildlife Conservation Society
Mailworks

First Place Renewal
City Harvest
Amy Leveen Associates

Runner-up Acquisition
The Boys' Club of New York
VK Direct, Inc.

Runner-up Renewal
Covenant House
Epsilon

 

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