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Package of the Year Winners

The prestigious DMFA Package of the Year award gives DMFA members the opportunity to show off their best direct mail and email fundraising efforts. Our current Package of the Year award winner is honored with a plaque and additional tribute on the DMFA website. Past winners are also listed and given a place of distinction on the DMFA website.

Read more about the award qualifications and submit your work for Package of the Year.

Current Package of the Year Winners

OVERALL WINNER IS:

RENEWAL APPEAL CATEGORY:

Winner: University of British Columbia

PACKAGE CREATOR(S): Chris Knapman/UBC

PACKAGE NAME: “Faces of Impact” - 2015 UBC Annual Alumni Appeal

DESCRIPTION:   This appeal combined an inspiring message of donor impact with segmented language for every recipient. It was successful creatively and in achieving its fundraising goals. 

 

RUNNER UP: Vietnam Veterans Memorial Fund

PACKAGE CREATOR(S):  RobbinsKersten Direct                             

PACKAGE NAME: Vietnam Veterans Memorial Fund Matching Gift Appea                       

DESCRIPTION:  Matching gift challenge added to proven “Wall That Heals” offer. 154% increase in NET revenue. 43% increase in response rate. 11% increase in average gift.. 

 

RENEWAL MIDLEVEL 

Winner: International Rescue Committee

PACKAGE CREATOR(S):  Eidolon Communications

PACKAGE NAME: 7/15 High $ Child Survival Appeal

DESCRIPTION:  Timely heartfelt messaging, coupled with easy-to-grasp solutions and enhanced segmentation, lifted this cornerstone appeal to new heights. Response increase - 18%, Revenue increase - 34%.

Runner Up:  Food Bank for NYC 

PACKAGE CREATOR(S): Hanif Mohammed/ Food Bank For New York City

PACKAGE NAME:  August Midlevel Proposal Package

DESCRIPTION: The proposal package far out performed our expectations. Although it was a new offer, it became the highest grossing midlevel direct mail appeal of the year.

 

ACQUISITION 

Winner: Save the Chimps

PACKAGE CREATOR(S): Bryan Evangelista/ Lautman Maska Neill & Co.

PACKAGE NAME: Save The Chimps Calendar Acquisition

DESCRIPTION: This mission based calendar was both adorable and successful…with a 43% lift in response and 51% better cost to acquire compared to 2014!

Runner Up:  National Geographic Society

PACKAGE CREATOR(S): Avalon Consulting Group

PACKAGE NAME:   National Geographic Society May Member Card Acquisition

DESCRIPTION: National Geographic’s stunning four-color membership card and brochure package brought in twice as many Contributing Members as the control, cost 24% less, and netted $1.75/donor!

EMAIL

TIE: Food Bank for NYC

PACKAGE CREATOR(S): Hanif Mohammed/ Food Bank For New York City

PACKAGE NAME: Triple Turkey Thursday   

PACKAGE DESCRIPTION: 5 emails, including 2 days where gift was matched 2 for 1. Results: 23% new online donors, generating 40% of revenue. $126,162 from 877 gifts; lifted online giving in November by 12%.

TIE Winner:  Connecticut Food Bank

PACKAGE CREATOR(S):  RobbinsKersten Direct

PACKAGE NAME:  Connecticut Food Bank End of Year Email and Lightbox

DESCRIPTION: The match goal was exceeded within one week! Email revenue increased 81% from previous year. Overall digital campaign revenue was 835% higher than previous year!

TIE: International Rescue Committee

PACKAGE CREATOR(S):  Joe Coakley/IRC

PACKAGE NAME:  Child Survival Match   

PACKAGE DESCRIPTION: Combining standard letter formats with visual storytelling, this four part email series exceeded revenue targets by 43% and was our most forwarded of 2015. All done in house!

 

Past Package of the Year Winners

2014 Winners

RENEWAL APPEAL 

Winner: American Farmland Trust

Agency: Eidolon Communications

Runner Up: Holy Apostles Soup Kitchen

Agency: John Mini Consulting                             

RENEWAL MIDLEVEL 

Winner: Texas Children's Hospital

Agency:  Infogroup

Runner Up:  Smile Train

Agency: Target MarkeTeam

ACQUISITION 

Winner: Foundation For Fighting Blindness (TIE)

Agency: Impact Communications

Winner:  National Museum of the American Indian (TIE)

Agency: Avalon Consulting

Runner Up: The University of Texas MD Anderson Cancer Center

Agency: Epsilon

EMAIL 

Winner: American Jewish World Service (TIE)

Agency: Tripi Consulting

Winner:  Friends of the High Line

Agency: MKDM

2013 Winners

PACKAGE OF THE YEAR IS A TIE 

RENEWAL

Winner: Food Bank for NYC (Tie)
Agency: LW Robbins   

Winner: Proejct Renewal (TIE)
Agency: Tripi Consulting

Runner Up: Texas Children's Foundation
Agency: Infogroup

RENEWAL MIDLEVEL 

Winner: International Rescue Committee
Agency: Eidolon Communications

Runner Up: Friends of the Highlinee
Agency: MKDM

ACQUISITIONS

Winner: Covenant House
Agency: Tom Gaffny Consulting/WIlson & Associates

Runner Up:  Salvation Army
Agency: Grizzard Communications Group

EMAIL

Winner: Covenant House
Agency: SankyNet

Runner Up:  African Wildlife Foundation
Agency: SankyNet

2012 Winners

ACQUISITIONS

Winner: Covenant House - PACKAGE OF THE YEAR

Runner Up: Wounded Warrior Project

RENEWAL

Winner: Helen Keller (Tie)
Agency: Amy Tripi/Tripi   

Winner: amfAR (TIE)
Agency: John Mini 

Runner Up: Friends of the High Line
Agency: MKDM

RENEWAL MIDLEVEL 

Winner: ASPCA

Runner Up: International Rescue Committee
Agency: Dennis Lonergan/Eidolon Communications

EMAIL

Winner: US Fund for UNICEF
Agency: M+R StrategicServices

Runner Up:  Friends of the High Line
Agency: MKDM

2011 Winners

Acquisition
Winner: Center for Urban Community Services
Agency: Tripi Consulting

Runner Up (Tie): PETA
Agency: Mal Warwick Associates/Donordigital

Runner Up: The Children's Hospital of Philadelphia
Agency: Schultz & Williams

Renewal
Winner: Fountain House – PACKAGE OF THE YEAR
Agency: Tripi Consulting

Runner Up: Texas Children's Hospital
Agency: Infogroup

Mid-Level Winner: International Rescue Committee
Agency: Eidolon Communications

Runner Up: ASPCA
No Agency

Email Winner: amfAR
Agency: SankyNet

Runner Up (Tie): Friends of the High Line
Agency: MKDM

Runner Up: Consumer Reports
Agency: Eidolon Communications

 

2010 Package of the Year

Acquisition
Winner: Fountain House
Tripi Consulting

Runner Up: Wounded Warrior Project
Creative Direct Response

Renewal
Winner: IRC – PACKAGE OF THE YEAR
Eidolon Communications

Runner Up: UNICEF
Target MarkeTeam

Mid-Level Winner: MDA
DaVinci Direct

Runner Up: St. Labre Indian School
LW Robbins

Email Winner: Consumer Reports
Eidolon Communications

Runner Up: Covenant House
SankyNet

2009 Package of the Year

Package of the Year:
Covenant House Mid-Level Package

First Place Acquisition
Helen Keller International
Amy Tripi Consulting

First Place Renewal
City Harvest
Craver, Mathews, Smith & Co.

First Place Mid-Level
Covenant House
No Agency

First Place Email
Petsmart Charities®
SankyNet

Runner-up Acquisition
ASPCA
Copland O'Neil

Runner-up Renewal
Friends of the High Line
MKDM

Runner-up Mid-Level
St. Vincent Meals on Wheels
Schultz & Williams

Runner-up Email
Covenant House
SankyNet

2008 Package of the Year

Package of the Year and First Place Acquisition
Friends of the High Line
The Stanford Group

First Place Renewal
Covenant House
Tom Pelletier

Runner-up Acquisition
Texas Children's Hospital
May Development

Runner-up Renewal
Drug Policy Alliance
AB Data Ltd

First Place Online:
HSUS
Donor Digital

Runner-up Online:
Covenant House
and SankyNet

2007 Package of the Year Awards

Package of the Year and First Place Acquisition
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Renewal
Philadelphia Zoo
IBS

First Place Online:
Amnesty International
DonorDigital

Runner-up Online:
Covenant House
SankyNet

2006 Package of the Year Awards

Package of the Year and First Place Renewal
Doctors Without Borders/MSF
LW Robbins Associates; MSF

First Place Acquisition
U.S. Holocaust Memorial Museum
Lautman & Company

Runner-up Acquisition
Hospital for Special Surgery
VK Direct

Runner-up Renewal
Friends of the Earth
Friends of the Earth

2005 Package of the Year Awards

Package of the Year and First Place Acquisition
Defenders of Wildlife
SQN Communications Design

First Place Renewal
National Museum of the American Indian
Lautman & Company

Runner-up Acquisition
Police Athletic League
Bette Craig

Runner-up Renewal
St. Vincent Meals on Wheels
Schultz & Williams, Inc.

2004 Package of the Year Awards

Package of the Year and First Place Renewal
ASPCA
Betsy Fortlouis, Copland O'Neil

First Place Acquisition
Mothers Against Drunk Driving
Andrea Apshago and Norita Parker, Creative Direct Response

Runner-up Acquisition
Lincoln Center for the Performing Arts
Judith Maneval and Barbara Eckstadt, Sanky Communications

Runner-up Renewal
God's Love We Deliver
Thomas Daubert, Barbara Love, Ong-Shen

2003 Package of the Year Awards

Package of the Year and First Place Acquisition
Memorial Sloan-Kettering Cancer Center
Steve Maggio, Creative Director/Copy, Jim Flynn, Design

First Place Renewal
Washington National Cathedral
M. Szendey, A. Riordan, R. Cargill, D. Verna, C. Howard, P. Farley

Runner-up Acquisition
Defenders of Wildlife
Adams, Hussey & Associates

Runner-up Renewal
God's Love We Deliver
Pix Design, Melanie Fallon, Thomas Daubert

2002 Package of the Year Awards

Package of the Year and First Place Acquisition
American Heart Association
Lauri Palladino, May Development Services

First Place Renewal
Leucan
Pinnacle Direct

Runner-up Acquisition
National Constitution Center
Lautman & Company / SQN Communications Design

Runner-up Renewal
Children's National Medical Center
Diana Estremera, May Development Services

2001 Package of the Year Awards

Package of the Year and First Place Acquisition
Covenant House
Copland O’Neil

First Place Renewal
Guiding Eyes for the Blind
VK Direct / KPM Graphics

Runner-up Acquisition
Ontario Science Center
Pinnacle Direct

Runner-up Renewal
Smithsonian National Museum of the American Indian
Kay Lautman, Fran Jacobowitz,
Stephanie Prete, B&G, Inc.

2000 Package of the Year Awards

Package of the Year and First Place Acquisition
Wildlife Conservation Society
Mailworks

First Place Renewal
City Harvest
Amy Leveen Associates

Runner-up Acquisition
The Boys' Club of New York
VK Direct, Inc.

Runner-up Renewal
Covenant House
Epsilon

 

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