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Congratulations to the Winners of the 2017 Package of the Year Awards

On June 7th at the Yale Club in New York City, the membership of the Direct Marketing Fundraiser's Association voted for the best fundraising appeals inlcuding the new category Multichannel. Meet the winners!

OVERALL WINNER

RENEWAL APPEAL CATEGORY

WINNER: ASPCA

PACKAGE CREATOR(S): J. Bullard, ASPCA

PACKAGE NAME: Appeal 4 Urgent Gram Donors

DESCRIPTION:   This house mailing was sent to donors who donated to a February urgent Gram with the theory that they would want to know where their dollars had gone. They did!

RUNNER UP: Vietnam Veterans Memorial Fund

PACKAGE CREATOR(S):  RobbinsKersten Direct                             

RENEWAL MIDLEVEL 

WINNER: The Actors Fund 

PACKAGE CREATOR(S):  Lautman Maska Neill & Company

PACKAGE NAME: In the Spotlight Invite

DESCRIPTION:  This emotional invitation from Annette Benning not only tripled gross revenue goals, but had a record average gift of $2753 and added 26 major donors!

RUNNER UP: Human RIghts Watch

PACKAGE CREATOR(S): The Harrington Agency

ACQUISITION 

WINNER: The Statue of Liberty - Ellis Island Foundation, inc.

PACKAGE CREATOR(S): MKDM

PACKAGE NAME: Statue of Liberty Museum Founders Invitation 

DESCRIPTION: Announcing the Statue of Liberty Museum, this first time DM acquisition test, achieved jaw-dropping results: 1.89% response, $9 NET per donor, and overall net of $60,000.

RUNNER UP: International Planned Parenthood Federation/WHR

PACKAGE CREATOR(S): Faircom New York

EMAIL

WINNER: amfAR, The Foundation for Aids Research

PACKAGE CREATOR(S): amfAR/Eidolon Communications

PACKAGE NAME: amfAR's 2016 "giving Tuesday" email series 

PACKAGE DESCRIPTION: In a bold graphic departure, amfAR's giving Tuesday email helped raise newarly twice the pervious year's effort.

RUNNER UP: KCET 

PACKAGE CREATOR(S):  Carl Bloom Associates 

MULTICHANNEL

WINNER:  AJWS (American Jewish World Service)

PACKAGE CREATOR(S): Tripi Consulting

PACKAGE DESCRIPTIONRaising $421,000 this 7-email/2 lightbox/1 mailing High Holidays match campaign yeilded average gifts of 4141 (mail) and $234 (online)

RUNNER UP: Human Rights Campaign

PACKAGE CREATOR(S):  Lautman Maska Neill & Company

 

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