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There's never been a better time to join! Join or renew today and take full advantage of your DMFA membership.


DMFA proudly offers a great selection of luncheons, workshops, and special events throughout the year. Our events are a great way to sharpen your skills, network, and keep up-to-date on the latest direct marketing and online fundraising trends.


March 21, 2018


520 8th Avenue

New York, NY 

Tickets available online now

Due to the impending noreaster and snow storm forecasted for March 21, 2018, we are cancelling the DM 101 for that date and rescheduling it. Please check back here for the new date!

Our popular DM 101 is returning to NYC. This full day workshop provides a thorough understanding of the essentials of the direct marketing effort – the all important "What's" and "How's" that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge that will immediately enhance their understanding of the complete direct mail process.

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Stop Testing! Start Building An Enduring Online Acquisition Program!

March 28, 2018

Webinar @ 2 PM

by March 27, 2018

Join us for our exciting webinar and learn how you can kick your acquisition program into high gear. Join us on March 28, 2018 at 2 PM for one hour.

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Data Modeling: It’s Not Just for Acquisition Anymore!

April 11, 2018

50 Vanderbilt Avenue

New York, NY

RSVP by Monday April 9, 2018

Join us for a unique session on data modelling at the Yale Club in NYC. Think data modeling is just for acquisition?

Think again!

After years of creative testing, the ASPCA's mid-level giving team was stymied on how to move committed donors up the pipeline into their Founder's Society.

Then, a fortuitous conversation with the fine folks at Abacus during a DMFA luncheon held the answer they'd been looking for!

At our April luncheon, you'll learn how the ASPCA used in-house modeling across their donor file to move the needle on

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Omnichannel Direct Response Planning

May 2, 2018

Road Scholar,

11 Ave de Lafayette

Boston,  MA 02111

Please respond by May 1

It’s a brave omnichannel world out there – and if you are not already integrating all your channels into your fundraising, then you are missing out on revenue! 

Learn how to develop a foundational plan that takes in traditional fundraising and digital channels – including mail, social media, website, email, and mobile –  to create a seamless, fully integrated direct response program that produces maximum results for minimal investment!  

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Acquiring Sustainers Through Digital Channels

May 7, 2018

Defenders of Wildlife
1130 17th St Northwest
Washington, DC

Please RSVP by May 5th

Join us in DC to discuss the best use of digital channels to acquire sustainers. Lunch is sponsored by Production Solutions.

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Media: Your New Fundraising Foundation

May 23, 2018

Webinar @ 2 PM

RSVP by May 21

Modern fundraising is all about cutting-edge acquisition and reactivation strategies.

You may not know it, but media is your new fundraising foundation. 

It is the bedrock for your marketing funnel, and this webinar will teach you how to plan, target, execute and analyze digital media campaigns that are relevant to fundraising, whether online or event-based.

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The 2018 DMFA Awards (formerly Package of the Year Awards)

June 7, 2018

Yale Club
50 Vanderbilt Avenue
New York City

Click attend to register!

The DMFA signature event – has been renamed and revamped. The former Package of the Year Awards Luncheon and Reception is now called the DMFA Awards Luncheon and Reception and includes email and multichannel campaigns as well as direct mail packages. Join us to see and vote for this year's best direct response fundraising campaigns at the Yale Club on  June 7, 2018.

This year the categories are:

Direct Mail


Email Appeal

The nomination process is now open. Click here to submit your best work!

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