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Bridging Direct Marketing and Planned Giving

Event Date: 
Wednesday, January 17, 2018 - 2:00pm

Member Price: $


Non-member Price: $


Door Price: $

Event Type: 

Want a Raise? Start Marketing Planned Giving!

Do you want to be a rock star in your organization? To add more value and raise more dollars to fuel your mission? You can! Join this webinar to learn how to help your organization capture its share of the multi-trillion dollar transfer of wealth that is predicted over the next couple decades.

Where will these trillions of dollars come from?  The answer is clear: from YOUR direct mail donors and research shows it won’t decrease their annual giving at all! We’ll cover how your direct marketing and planned giving teams can work together to promote planned gifts—and share amazing examples from organizations that are already succeeding.

Join us for our webinar on Bridging Direct Marketing and Planned Giving on January 17th at 2 PM


Kathy Swayze, CFRE, President and Creative Director, Impact Communications

Kathy has worked in the direct marketing and fundraising fields for more than 25 years. She has had outstanding success at helping organizations improve their fundraising results by telling their unique story. She has advised on messaging and written copy for more than 250 organizations during Impact’s nearly 20 years in business.

Kathy is active in the Direct Marketing Association of Washington and is the Past President of the Association of Fundraising Professionals, Washington DC Chapter. She was honored as the 2012 Outstanding Fundraising Professional at National Capital Philanthropy Day in Washington, DC. 

Meg Roberts, CFRE, Vice President of Gift Planning. Meg joined Impact in the beginning of 2015 after serving as Director of Planned Giving at the George Washington University from 2009-2014. A Certified Fund Raising Executive (CFRE), Meg has more than 17 years of fundraising experience, including 15 years focusing on planned giving. She served for 7 years as the Director of Major and Planned Gifts at Capital Hospice. She has also worked with major gifts, annual giving, foundation and corporate grants, and sponsorships for a variety of chapter affiliates of national organizations and a small, community based social service agency.

During her tenure at Impact, Meg has provided consulting to AARP Foundation, ACLU, EMILY’s List, the League of Conservation Voters, National Geographic Society, Smithsonian Institution, and several others.  Meg is a board member of the National Capital Gift Planning Council, currently serving as President. 

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Event Address: 

Webinar@ 2PM

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RSVP Info: 
RSVP by Jan 16, 2018

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