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Stop Testing! Start Building An Enduring Online Acquisition Program!

Event Date: 
Wednesday, March 28, 2018 - 2:00pm

Member Price: $

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Non-member Price: $

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Door Price: $

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Event Type: 
Other
Description: 

Join us for our exciting webinar and learn how you can kick your acquisition program into high gear. Join us on March 28, 2018 at 2 PM for one hour.

Let's face it…online advertising is no longer a short-term campaign or a single event. It's a tent-pole acquisition channel. Online giving is growing almost 6x faster than overall giving and more of your prospects will be spending most of their time online and on their digital devices. The question isn't whether we can acquire new donors via online advertising - it's how fast we can scale. So stop dabbling in small tests and micro-tactics. Now is the time to build the channel and optimize to meet your organization’s needs and your prospect’s evolving consumption habits."

SPEAKERS

Amanda Clayton, Director of Digital Revenue, Make-A-Wish America
Amanda Clayton is the Director of Digital Revenue at Make-A-Wish America where she leads enterprise-wide online fundraising programs. Prior to joining Make-A-Wish 4 years ago, Amanda worked with a number of leading non-profits including Doctors Without Borders and World Wildlife Fund.
 
John Como, Executive Director, Client Services, True North Inc. 
As Executive Director, John has spearheaded True North's nonprofit business, building groundbreaking digital acquisition programs for clients such as the ASPCA, The Nature Conservancy and Doctors Without Borders. John has a proven track record as a problem-solver and thought leader.
 
Event City: 
Webinar
Event Address: 

Webinar @ 2 PM

RSVP Info: 
by March 27, 2018

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