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Data Modeling: It’s Not Just for Acquisition Anymore!

Event Date: 
Wednesday, April 11, 2018 - 11:45am

Member Price: $

75.00

Non-member Price: $

125.00

Door Price: $

125
Event Type: 
Luncheon
Description: 

Join us for a unique session on data modelling at the Yale Club in NYC. Think data modeling is just for acquisition?

Think again!

After years of creative testing, the ASPCA's mid-level giving team was stymied on how to move committed donors up the pipeline into their Founder's Society.

Then, a fortuitous conversation with the fine folks at Abacus during a DMFA luncheon held the answer they'd been looking for!

At our April luncheon, you'll learn how the ASPCA used in-house modeling across their donor file to move the needle on

  • Upgrading donors (at all levels!)
  • Lapsed and super lapsed reactivation
  • Planned giving lead generation

And more!  Don't miss this opportunity to be the hero of your Development Team!

AGENDA

11:45 - 12:30 Reception

12:30 - 1:00 Lunch

1:00 - 2:00 Data Modeling 

SPEAKERS

Valerie VierengelDirector of Donor StewardshipASPCA
Marne Hover LopezSenior Account ExecutiveEpsilon

 

Event City: 
New York
Event Address: 

50 Vanderbilt Avenue

New York, NY

RSVP Info: 
RSVP by Monday April 9, 2018

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