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Omnichannel Direct Response Planning

May 2, 2018

Road Scholar,

11 Ave de Lafayette

Boston,  MA 02111

Please respond by May 1

It’s a brave omnichannel world out there – and if you are not already integrating all your channels into your fundraising, then you are missing out on revenue! 

Learn how to develop a foundational plan that takes in traditional fundraising and digital channels – including mail, social media, website, email, and mobile –  to create a seamless, fully integrated direct response program that produces maximum results for minimal investment!  

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Media: Your New Fundraising Foundation

May 23, 2018

Webinar @ 2 PM

RSVP by May 21

Modern fundraising is all about cutting-edge acquisition and reactivation strategies.

You may not know it, but media is your new fundraising foundation. 

It is the bedrock for your marketing funnel, and this webinar will teach you how to plan, target, execute and analyze digital media campaigns that are relevant to fundraising, whether online or event-based.

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The 2018 DMFA Awards (formerly Package of the Year Awards)

June 7, 2018

Yale Club
50 Vanderbilt Avenue
New York City

Click attend to register!

The DMFA signature event – has been renamed and revamped. The former Package of the Year Awards Luncheon and Reception is now called the DMFA Awards Luncheon and Reception and includes email and multichannel campaigns as well as direct mail packages. Join us to see and vote for this year's best direct response fundraising campaigns at the Yale Club on  June 7, 2018.

This year the categories are:

Direct Mail


Email Appeal

The nomination process is now open. Click here to submit your best work!

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June 26, 2018


520 8th Avenue

New York, NY 

Tickets available online now

The DM 101 has been rescheduled. If you already signed up, you do not need to sign up again. If you can now come, please feel free to sign up and join. 

If you were scheduled to attend but have an issue with the new date, please email us.

Our popular DM 101 is returning to NYC. This full day workshop provides a thorough understanding of the essentials of the direct marketing effort – the all important "What's" and "How's" that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge that will immediately enhance their understanding of the complete direct mail process.

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