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Modern fundraising is all about cutting-edge acquisition and reactivation strategies.
You may not know it, but media is your new fundraising foundation.
It is the bedrock for your marketing funnel, and this webinar will teach you how to plan, target, execute and analyze digital media campaigns that are relevant to fundraising, whether online or event-based.
Attendees will learn three keys to digital media success that will transform their planning and management of campaigns. In addition, attendees will leave this session with a greater understanding of digital media projections, as well as details on industry expectations for costs and returns.
VP Digital & Media Strategy
Jarred has worked in multi-channel fundraising, communication and direct marketing for a distinguished list of health, international relief, faith-based, arts and culture, and collegiate athletic clients since 2005.
Jarred currently leads dynamic teams of digital fundraising and media specialists who serve an international base of nonprofit organizations. His RKD teams have a remarkable record of success helping organizations increase media reach, multiply fundraising and marketing revenue, and grow digital and multi-channel donors.
Jarred, who is committed to making data-driven strategic decisions, employs sophisticated donor attribution models to increase response and strengthen donor relationships for his clients. His strategic, creative and media work has produced breakthrough results for RKD clients.
Digital Account Manager
Laura is detail-oriented and versatile with valuable experience in managing complex projects in fast-paced, creative environments. Her ability to communicate effectively both internally and externally allows her to manage multiple projects while successfully managing client expectations. She brings independent thinking to all client projects, ensuring that they are executed against both tactical and strategic initiatives.
At RKD, Laura has managed media programs of varying sizes and has developed a deep understanding of the value of a full-funnel approach to a digital fundraising program.
Prior to joining RKD, Laura managed brand and guest experience projects for clients in the hospitality, healthcare and finance industries. She earned a B.A. in Communication Studies with a minor in Corporate Strategy at Vanderbilt University.
Webinar @ 2 PM