Join or Renew
There's never been a better time to join! Join or renew today and take full advantage of your DMFA membership.
Member Price: $
Non-member Price: $
Door Price: $
Go beyond the basics and principals of the “what’s” and the “if’s” in Direct Mail, to explore the details and metrics of ongoing successful direct marketing programs. Utilizing plans, programs, data, and results gathered from actual client programs, the attendee will learn the answers to questions and issues such as:
Taught by industry leaders, this full day seminar will provide immediate educational benefits to the attendees, and provide actionable information which can be incorporated into current and future marketing efforts.
Whether you have been in the industry 5 years or 25 years, this seminar is for you.
8:45 – 9:15 - Registration
9:15 - 10:15 - The Metrics of Creative Testing – how to test, what to look for, when to re-test Allison Porter, President; Avalon Consulting
10:15 – 11:00 - List Strategy - Creating a list segmentation strategy for acquisition, renewals and appeals, including how to create a robust mail plan.
Niely Shams, Senior Vice President, Media Strategy; Infogroup
11:00 – 11:15 - Break
11:15 – 12:15 - Data Processing by the Numbers – Understanding the information provided throughout the merge process and how it might help future efforts
Marvin Dawson; Vice President of Operations; MMI Direct
12:15 – 1:00 - Lunch
1:00 – 2:00 - Analytic Statistics Review. What response metrics should you be looking at and how to apply that knowledge to future efforts.
Kevin Moran; Principal; Integral
2:00 – 3:00 - Database Data Discovery and Understanding your Data – the checklist of building a database along with how to use the data within the database to better connect with your donors. And, how to analyze your available data to better understand opportunities/trends and donor attributes.
Jason Robbins; Vice President of Sales and Marketing; ROI Solutions
AJ Minogue, UJA-Federation of New York
3:00 – 3:15 – Break
3:15 – 4:15 - Multi-Channel Marketing – What is it really, and how to integrate with success
Barb Perell, Vice President of Online Marketing, Avalon Consulting
4:15 – 4:30 – Q&A
520 8th Avenue
New York, NY