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Production Seminar

Event Date: 
Tuesday, October 24, 2017 - 12:30pm

Member Price: $


Non-member Price: $


Door Price: $

Event Type: 

With postage rising and the current environment making it essential to mail as efficiently and effectively as possible, it is vital to stay current with Print and Lettershop technologies along with the logistics of production. This half day seminar, led by industry leaders, will not only provide a great base knowledge of the technologies available, but when and how to use them. Please join us for a Production Workshop where you will learn all you need to know about production and even more! 

Who should attend: Anyone responsible for the financial health of your Direct Mail Program.

You will learn:

  • How to save money without compromising creativity, strategy or quality. 
  • The different types of printing suited for Direct mail, which method is most suitable for a particular job. Placing your program on the right equipment will save big dollars.
  • Print technologies such as inline finishing techniques and variable printing/imaging. 
  • The Ins and Outs of Lettershop Production
  • How to achieve the best postal rate

This is a session that will pay for itself by providing actionable knowledge that can be instituted immediately. By understanding the process you can save your organizations thousands and reach more prospective donors. 

The agenda and speakers are as follows:

12:30 – 1:00 – Registration  

1:00 - 1:05 – Welcome

John Bell; VP Sales and Marketing; MMI Direct 


1:05 – 2:30 – Print

Joel Kaufman; Sales Representative; SPC


2:30 – 3:30 – Lettershop and Mail Logistics

Debbie Sylvester; Business Development; MailSmart Logistics

Gary Weinberg; President; DM Pros, Inc.


3:30 - 3:40 – Break  


3:40 – 4:40 – Why use a Production Company? Is it right for you?

Meg Ferguson; Account Director, Production Solutions

Gerri Zimbardi; Director of Client Services; Eidolon Communications


4:40 – 5:40 –  Situations and Resolutions, Real Life Production Mishaps and how to avoid them.  

Joe Gomez; Senior Account Strategist; Production Solutions

Joel Kaufman; Sales Representative; SPC

James McDermott; Sales Executive; Action Mailing and Printing

Event City: 
New York
Event Address: 


520 8th Avenue

New York, NY

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