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With industry-wide challenges to acquiring new donors, the churn and burn math of old has truly become unsustainable. That’s why there has never been more of a need to focus on generating maximum revenue from current donor pools.
But the first impulse – to mail, phone or email more – does not always improve the bottom line.
Many non-profits today are finding success – retaining and upgrading donors – by building relationships between the asks.
We’ll explore creative ways a number of large and smaller-sized organizations are reaching out to donors to connect with them, reinforce their brand and move them up the donor pyramid.
Remember: Donors are NOT YOUR ATMs!
1) Unique ways to engage with donors online and offline; with strategies for capitalizing on what sets your nonprofit apart and how to drive that home
2) A better understanding of building and reinforcing brand with touches that distinguish you and show donors that you “see them” and “you care”
3) Practical ideas – online and offline - to help you create your own roadmap for success, as well as some aspirational ideas to get you thinking BIG
Learn strategies on how to develop long term relationships with donors at our luncheon in New York City.
11:45 - 12:30 Reception
12:30 - 1:00 Lunch
1:00 - 2:00 Presentation
John Graves, Eidolon Communications
John is a founding partner of Eidolon Communications, an industry-leading direct response firm that he has co-parented for more than twenty-five years. During that time he has developed strategy and management programs for a wide-range of non-profits, many of which he put in the mail for the very first time, including Brooklyn Botanic Garden, New York Restoration Project and Poetry Society of America. Current passion projects include Heifer International, amfAR, National Park Foundation, National Trust for Historic Preservation, Compassion & Choices, New York Presbyterian Hospital, Consumer Reports and American Farmland Trust.
Previously, John was National Program Director of the American Social Health Association, where he secured the contract and personally directed the establishment of the CDC AIDS Hotline in New York. For six years he served as Board Chair of the Callen-Lorde Community Health Center, guiding its growth from a small neighborhood clinic to the largest lesbian and gay primary care health facility in the world.
Alia McKee, Sea Change Strategies
Alia McKee is a veteran online communications and fundraising strategist with strategic chops and practical “in the trenches” experience developing brand-perfect integrated marketing and fundraising campaigns. Clients have included: National Audubon Society, The Wikimedia Foundation, Amnesty International USA, the Monterey Bay Aquarium, Environmental Defense Fund, Conservation International and the International Rescue Committee among others.
Alia is a noted speaker, author and blogger. Her work has been featured in Forbes, NPR, The Chronicle of Philanthropy, Buzzfeed and The Good Life among others. She has received top ratings for speaking engagements including MCON, Web of Change and the annual Bridge conference. Alia has authored two ebooks — Homer Simpson for Non Profits and Lisa Simpson for Non Profits — that explore the scientific principles of behavioral economics and the psychology of persuasion as they relate to non profit fundraising and marketing.
The Non Member rate for Non Profits is $85 with Discount Code: NP
The Non Member rate for a Member to bring a Non Member GUEST is $90 with Discount code GUEST
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