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Member Price: $
Non-member Price: $
Door Price: $
The DM 101 has been rescheduled. If you already signed up, you do not need to sign up again. If you can now come, please feel free to sign up and join.
If you were scheduled to attend but have an issue with the new date, please email us.
Our popular DM 101 is returning to NYC. This full day workshop provides a thorough understanding of the essentials of the direct marketing effort – the all important "What's" and "How's" that go into a successful direct marketing program. The attendees will come away with proven techniques and practical knowledge that will immediately enhance their understanding of the complete direct mail process.
Taught by industry leaders, you will take away important information and answers to questions such as:
* What goes into a strong creative offer?
* What is the right list and how can I find it?
* What data hygiene/processing options are right for your organization?
* What can you do to ensure effective and cost efficient production?
* How can I best handle the incoming responses?
* What are the benefits of database marketing?
* How to integrate online with other direct marketing channels
* When, and how you should use telemarketing
The strategies and techniques that will be taught have the potential to immediately improve response rates, save your organization money, and eliminate the potential of mistakes by understanding the process and knowing what to look for along the way.
This seminar is a must for all those that have fewer than 5 years experience in the industry. Please don't wait another minute... Sign up yourself or a colleague today by clicking "ATTEND" below!!
Breakfast and lunch included.
8:30 – 9:00 AM – Registration
9:00 – 10:00 AM – Creative
Speaker: Anne Senft, Senior Vice President, Avalon Consulting
After segmentation strategy, copy and design are the two most critical elements of any campaign. This section will cover the most critical components of creative strategy:
10:00 -10:50 AM – Lists
Speaker: Tom Fleming, Senior Vice President, ALC
This session will provide unique insights and information surrounding both the organizations donor file, and the mailing list’s that make up new donor acquisition efforts. The discussion will include topics such as:
10:50 – 11:00 AM – Break
11:00 – 11:50 AM – Data Hygiene/Data Processing
Speaker: Lori Barao, Manager of Operations, MMI Direct
The understanding and proper use of, both data hygiene and data processing technologies can dramatically affect the success of any direct marketing campaign. This section will provide attendees with:
11:50 AM – 12:40 PM – Production Services
Speaker: Leigh Ann Doyle, Account Director, PMG
You don’t have to be a printing or mailshop expert to deliver a successful direct mail campaign on schedule and on budget. Takeaways:
12:40 PM – 1:30 PM - Break / Lunch
1:30 – 2:20 PM – Database/Analytics
Speaker: Robert Connelly, Account Executive, Integral
Below are the five things attendees will come away learning:
2:20 – 2:30 PM – Break
2:30 – 3:20 PM – OnLine Marketing
Speaker: Amy Padre, Senior Online Program Manager, Avalon Consulting
Integrating the online channel into your fundraising and communications mix is critical. But it’s also critical to apply the same direct marketing disciplines to your online program that you do in your other channels. This section will cover the basics of an online program. Below are the six things attendees will come away learning:
3:20 – 4:00 PM – Telefundraising
Speaker: Mark Mitchell, Vice President of Business Development, SD&A Teleservices, Chrissy Hyre VP Client Services and Innovation, CCAH
The telephone is a vital avenue for fundraising. But, when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising. In this session, you’ll discover:
4:00 – 4:30 PM – Wrap Up/Q&A.
520 8th Avenue
New York, NY